Our commitment to Community

For over 45 years, we have been providing sweet moments to Melburnians. With quality fresh food and experiences for our staff, customers and communities. 

The Pancake Parlour supports those in need by creating sweet moments for local communities, charities, and sporting clubs. 

Our commitment to social responsibility is nothing new. Over the years, we've supported causes that align with our values. The Flip Side is a natural extension of this work.

who we support

  • Our Local Community

    We proudly support local community sporting clubs each year, helping them recognise team players and promote inclusivity via our Club Rewards program and our AFLW partnership with Western Bulldogs.

  • Our Team

    Ensuring sweeter moments for our people by offering training, pathways and career development opportunities. Providing diverse, equality and inclusion throughout The Pancake Parlour.  

our sweetest moments

  • Spreading joy for Starlight

    As part of our partnership with Melbourne Storm, The Pancake Parlour proudly supported the Big Purple Splash—an activation raising funds for the Starlight Children’s Foundation. Through this initiative, we helped bring meaningful support to children and families navigating health challenges, raising over $3,600 for Starlight. We are committed to giving back and creating sweet moments for all.

  • Making Sport Accessible for All

    The Pancake Parlour is proud to support TeamSports4All in their mission to help disadvantaged kids access sports. Through our partnership with the Western Bulldogs AFLW and our Club Rewards program, we’ve donated over $10,500 in the past two years. This funding ensures young players from all backgrounds can participate, fostering social connection, physical activity, and inclusivity across Melbourne communities.

  • Celebrating Young Achievers in Schools

    For over 20 years, The Pancake Parlour has proudly supported local schools through our Young Achiever & School Rewards Programs. We’re thrilled to have gifted over $250,000 in in-kind value annually to more than 400 schools across Melbourne. As a family-friendly restaurant with deep community ties, we believe in celebrating all students, from high achievers to those showing resilience and effort.

  • Championing Women in Professional Sport

    The Pancake Parlour has been the Western Bulldogs AFLW’s longest-serving major partner for 10 seasons. Our partnership helps young women aspire to professional AFL, promoting equality in sport and improving community wellness. We've supported women's professional sports for over 40 years, backing teams like the Boomers, Dandenong Rangers, and Melbourne City to create more opportunities.

  • Supporting Grassroots Clubs and Volunteers

    Our Club Rewards program gives back to local sporting communities, rewarding high performers and volunteers with over $500,000 in in-kind value annually. We also provide over $25,000 in prize money through in-game competitions. We support clubs by offering fundraising and community engagement initiatives. By backing grassroots sports, we help strengthen community connections and keep the spirit of local clubs alive.

  • Serving Real Meals to Those in Need

    For five years, The Pancake Parlour team has flipped up real meals for Melbourne’s marginalised communities during the month of February. On Pancake Day, we raised over $15,000, serving pancakes on Flinders Street. This initiative supports access to food, education, housing, and essential life skills, ensuring help reaches those who need it most. We remain committed to making a positive impact, one pancake at a time.